Creating a Marketing Strategy will provide clarity and direction to your marketing efforts. Within the marketing strategy you would include, amongst other information, a digital marketing strategy, strategies for lead generation, budgets, and generally how you will take your products to your target market/s. 

The marketing strategy will most likely encompass a number of other strategies featured in this resource centre as sub sections of the overall marketing strategy.

Before creating a marketing strategy, you should fully understand your business model, vision, mission statements, core values, brand strategy, target market/s, buyer personas, unique selling propositions (USPs), your main channels to your target markets and your production capabilities. These should be developed before embarking on a full marketing strategy.