Without a brand strategy, your marketing and advertising will not have any direction or consistency. The development of a brand strategy will allow you to confirm your current business vision, mission and core values to ensure they are still relevant and help provide direction to the marketing and sales team about the way in which the company's products are marketed and promoted to the market. 

The brand strategy usually includes a final logo design, style guide and relevant resources that can be used in any document, advertisement or platform used by the business.